Trends and Forecasts to 2014

THE IMPACT OF RECESSION ON AUTOMOTIVE LEATHER

ims Automotive announces a new research-based study on automotive leather highlighting:

· the impact of recent economic developments on the future of leather in the automotive industry

· Have cash and credit strapped consumers economized on choosing leather as an option ?

· Have the OEMs readjusted their roll-out plans for leather fitment due to collapse of consumer spending ?

· Have OEMs looked to cut costs through reducing the quality of their leather?

· To what extent will leather continue to reach down the model ranges and what are the likely penetration rates?

The research report addresses these crucial issues and others which will determine the future of the automotive leather sector.

The research programme is currently under way and the final report is scheduled for publication in September 2009.

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